In 2023, 40% of pet owners purchased supplements for their pets, with joint health, skin and coat, digestion, and daily wellness being the top priorities.²
Product Information
HOWARU® Pet Health
The pet supplement market is experiencing significant growth, with pet owners increasingly seeking solutions to support their furry companions' health. In fact, reports show that the global pet supplements market is expected to reach $4.9 billion by 2032.¹
ADDITIONAL INSIGHTS FOR PET WELLNESS MARKET:
These trends highlight the growing demand for high-quality ingredients that address key pet health concerns. At IFF Health Sciences, we offer a range of science-backed ingredients that can be incorporated into pet foods and supplements to promote gut health, digestion, and overall wellbeing in dogs and cats.
Among pet supplement shoppers, 23% reported they would look for a specific ingredient when purchasing a pet supplement, with antioxidants, fish oil, and probiotics being the most frequently associated with positive pet health benefits.³
Nearly all pet parents report spending about the same or more on their pets in the last year, with 40% of pet parents saying the average amount they spend on their pet has increased in the past 12 months.³
References: 1. Allied Market Research, "Pet Supplements Market," 2023.; 2. MarketPlace, "Pet Category Consumer Insights: Supplements, Ingredients, & Behaviors," 2024.; 3. MarketPlace, "Consumer Insights & the Future of Pet Supplement Shopping," 2023.
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We’d love to talk to you about how our microbiome and bioscience expertise can help you develop, manufacture and deliver solutions that enable people at all life stages to live healthier and happier lives.