For a Sharp Mind

Maintaining optimal brain function is essential for people of all ages. IFF Health Sciences has a wide-range of solutions to support brain health.

UNLOCK COGNITIVE POTENTIAL WITH IFF HEALTH SCIENCES

Our commitment to brain health innovation through our premium ingredients rooted in science ensures that you receive the highest-quality ingredients and probiotics backed by decades of expertise. Let us help you create products that support mental clarity, memory, and resilience.

WHAT IS BRAIN HEALTH?¹

From our thoughts, emotions, memory and motor skills to vision, temperature, and hunger, our brain is at the center.

When we contemplate a definition of brain health, we’re talking about more than the absence of disease. Instead, we’re moving toward a proactive perspective that speaks to: optimal cognitive functioning, resilience in the face of day-to-day stressors, and an overall sense of wellbeing and productivity.

In the United States alone, 50% of people will experience a brain health condition in their lifetime. These conditions can range from mild, brief mood disturbances that resolve on their own to severe, chronic health conditions that can be debilitating, especially when undiagnosed or left untreated. And while there is substantial variation among countries, a mental health condition will affect between a quarter and half of all people at some point in their lives.

Despite the prevalence of brain health conditions, they remain one of the least-addressed topics in health. While brain disorders can be disabling, research shows that many are preventable and treatable. Some interventions may include one or a combination of: psychotherapy, preventive or behavioral treatments, medication, social support, and digital tools. And, in many cases, the earlier the intervention, the more effective it is in minimizing individual suffering, as well as overall cost to society.

The way people perceive, express, and cope with brain health conditions is strongly influenced by the social, cultural, economic, and physical environments in which they live. Other important aspects in shaping our cognitive wellbeing are related to age and gender, societal expectations, and lived experiences.

Gen Z and Brain Health

According to a global survey conducted by the McKinsey Health Institute (MHI), Gen Z respondents ranked their mental health as poorer than their physical, social, or spiritual health and were three times likelier than Baby Boomers to report poor or very poor mental health.

The underlying causes for this may be related to the ongoing stages of neurological development for Gen Zers, their lower levels of engagement with healthcare, familial or societal attitudes, and their relationships with social media and technology.¹

49% of 18-24-year-olds who have experienced high levels of stress felt that comparing themselves to others was a prominent source of stress, which was higher than in any other studied age group.²

More than 9 in 10 Gen Z adults have experienced at least one physical or emotional symptom due to stress. Stress and sleep are the main drivers of Gen Z supplement use.³

Men and Brain Health

Traditional gender roles can influence men’s attitudes towards mental health and seeking help. Due to stereotypes and social expectations men may be more inclined to focus on improving their mental performance rather than addressing other mental health concerns.⁴

Men may have more exposure to risk factors – due to behavioral choices — that can impair cognitive health, such as alcohol consumption, smoking, and chronic diseases, while they also tend to have less awareness of brain-protective habits like regular exercise, healthy diet, and adequate sleep.⁵

Women and Brain Health

Women may experience fatigue and anxiety due to various factors that span stress, depression, caregiving (for both children as well as aging parents), societal expectations, and generally shouldering a heavier load of domestic and career responsibilities. This ‘juggling’ of numerous roles, including full-time employment, also predisposes women to experience anxiety at double the prevalence as men (19.8% vs. 10.9% respectively), begging the question: How can we better address women’s day-to-day brain health needs and with a holistic approach?⁶

3 REASONS TO INVEST IN BRAIN HEALTH SUPPLEMENTS

Fast-Growing Category

The global market of Brain Health supplements reached $4.2 billion in 2023, and exhibited a remarkable 10% CAGR from 2018 to 2023⁷.

Igniting Innovation

One in five new dietary supplements launched worldwide in the past 3 years carried brain health claims.⁸

Supplements Choice

Dietary supplements are the first choice of consumers to improve mental and emotional wellbeing.⁹

IFF Health Sciences Brain Concepts

Unlock rapid market access to the expanding brain health market with our targeted concepts. We combine clinically studied ingredients and natural botanicals to provide effective cognitive support for key consumer concerns. Our formulations cater to consumer-preferred benefits, boost confidence with recognizable ingredients, and deliver top-tier quality and versatility.

BRAIN CONCEPTS BY IFF HEALTH SCIENCES

SATURN SERENITY

Designed for those seeking natural and effective ways to improve mood and relaxation. This product promotes a balanced and peaceful state of mind amidst the stresses of modern life. It is made with a carefully selected blend of clinically studied ingredients and traditional herbs.

Ashwagandha
Calming plant trio: Lemon Balm, Chamomile, and Passion Flower
HOWARU® Calm

MARS MOMENTUM

Specifically crafted for those seeking peak mental abilities through improvements in focus, concentration and mental clarity. The cutting-edge formula is made of powerful ingredients to boost your cognitive performance and achieve excellence in every aspect of life.

GinkGO
Magnesium
Re-Natured® B vitamins
Sharp-PS®

VENUS VITALITY

Tailored for busy women aiming to unleash their active lifestyle battling both mental and physical fatigue. This unique blend boosts cognitive function and ignites energy production, keeping you sharp and recharged. Experience the invigorating effervescent bubbles that revitalize your senses and get you ready to conquer the day ahead!

AB-Fortis®
Ginseng
Neuravena®
Re-Natured® B vitamins

IFF HEALTH SCIENCES’ BRAIN HEALTH SOLUTIONS

IFF Health Sciences commitment to brain health innovation through our premium ingredients rooted in science ensures that you receive the highest-quality ingredients and probiotics backed by decades of expertise. Let us help you create products that support mental clarity, memory, and resilience.

HOWARU® Calm

HOWARU® Calm is a probiotic for the gut-brain axis, that reduces perceived stress.

HOWARU® Dophilus

HOWARU® Dophilus is a probiotic that supports digestive health and gut comfort.

HOWARU® Feminine Health

HOWARU® Feminine Health promotes vaginal health and overall feminine wellness.

HOWARU® GI Complete

HOWARU® GI Complete is a unique probiotic blend for gastro-intestinal wellbeing.

HOWARU® Kids Digestive Health

HOWARU® Kids Digestive Health is a documented probiotic to support digestive health in children.

HOWARU® Pet Health

HOWARU® Pet Health products can be incorporated into pet foods and to promote gut health, digestion, and overall wellbeing in dogs and cats.

HOWARU® Protect 55+

HOWARU® Protect 55+ supports immune enhancements in aging adults.

HOWARU® Protect Adult

HOWARU® Protect Adult provides immune defense for overall health and wellness in adults.

HOWARU® Protect Baby

HOWARU® Protect Baby is a probiotic that establishes a healthy microbiota and immune support in early life.

HOWARU® Protect Early Life

HOWARU® Protect Early Life is designed specifically for pregnant women and children (0 to 2 years)*.

HOWARU® Protect Kids

HOWARU® Protect Kids is a safe and proven probiotic formulation that helps promote optimal health and wellness in children.

HOWARU® Protect Prenatal+

HOWARU® Protect Prenatal+ is a probiotic that supports mother and child during pregnancy and beyond.

HOWARU® Protect Sport

HOWARU® Protect Sport maintains immune defenses in active sport performers.

HOWARU® Restore

HOWARU® Restore promotes good digestive health during episodes of gut stress.

HOWARU® Shape

HOWARU® Shape helps consumers feel great while improving their body shape.

HOWARU® Smile

HOWARU® Smile supports a healthy smile.

HOWARU® Transit

HOWARU® Transit has been studied to effectively shorten colonic transit time, support healthy digestion, and ease digestive discomfort.

Benolea® Olive leaf extract

Benolea® is a supplement that provides natural support for cardiovascular health and wellness.

BetaPower® Natural Betaine

BetaPower® is a natural nutrient that promotes hydration and performance – especially strength, power, and muscle endurance.

BroccoRaphanin® (Broccoli)

BroccoRaphanin® is an innovative broccoli raffinate that stimulates detoxification.

CitrOlive®

CitrOlive® is a patented blend of bitter orange and olive leaf extracts that synergizes to support health and wellness.

CitroVen®

CitroVen® is a blend of olive and citrus designed for cardiovascular support.

Curcugen® (fully natural turmeric oleoresin extract)

Curcugen® is a highly concentrated, clinically studied curcumin ingredient with a tumeric base and a high curcuminoid concentration.

Go-Less®

Go-Less® is a clinically researched natural solution for bladder wellness.

Go-Less® Men

Go-Less® Men, IFF Health Sciences’ pumpkin seed extract EFLA® 940, helps support healthy male urinary function.

LinumLife®

LinumLife® is used in functional foods, dietary supplements, and cosmetic applications to improve skin health and wellness.

Neuravena®

Neuravena® is a superior green oat extract for brain function support.

INFAT®

INFAT® is a specially formulation developed for infant formula so it is closer to human milk, providing optimal nutrition for infants.

keraGEN-IV®

keraGEN-IV® supports healthy hair, skin and nails with natural keratin.

NovaSOL®

NovaSOL® solubilisation technology provides unique properties which result in rapid absorption and increased bioavailability.

Sharp-PS® for Beauty

Sharp-PS® has been clinically-tested to improve cognitive performance, attention, behavior, and stress-reduction through overall skin health.

Sharp-PS® for Brain Health

Sharp-PS® (phosphatidylserine) is a highly researched ingredient whose benefits support both body and mind.

SoyLife®

SoyLife® is a unique isoflavone ingredient manufactured exclusively from soy germ.

UniK2®

UniK2® provides natural Vitamin K2, which can be considered the missing link for improved bone and cardiovascular health.

FenuLife®

FenuLife® is a unique source of galactomannan fiber.

Litesse®

Litesse® polydextrose is widely recognized and used as a fiber as well as a premium bulking ingredient for sugar and fat replacement.

HOWARU® B420™

The primary health attributes of HOWARU® B420™ are weight management and metabolic health.

HOWARU® Bi-07®

HOWARU® Bi-07® collaborates with other probiotic strains to support gut health and immune function.

HOWARU® Bl-04®

HOWARU® Bl-04® modulates the immune system, improvement of overall skin health, and digestive health.

HOWARU® HN001™

HOWARU® HN001™ has been extensively studied across all life stages from early infancy through elderly years, and in pregnant and lactating women.

HOWARU® HN019™

HOWARU® HN019™ is well-studied for its probiotic properties and has demonstrated many health benefits.

HOWARU® La-14®

HOWARU® La-14® has been shown to support intimate health in women and maintaining healthy oral microbia.

HOWARU® Lpc-37®

HOWARU® Lpc-37® supports overall digestive health as well as managing the psychological response to stress.

HOWARU® NCFM®

HOWARU® NCFM® is well-studied for its probiotic properties and has demonstrated many health benefits.

Acerola

Acerola is a well-known food antioxidant and immune booster ingredient due to its naturally occurring Vitamin C.

Artichoke

Artichoke is known to consumers as a purifying plant with potential ingredient benefits for weight control.

Bearberry

Bearberry extract has been recognized for helping to maintain urinary tract health and mitigate urinary tract infections and inflammation.

Chamomile

Chamomile is one of the oldest, most widely used, and well-documented medicinal plants in the world.

Chaste Berry

Chaste Berry is often used as a remedy for women’s health challenges.

Citrus Bioflavonoid Complex

Citrus Bioflavonoid Complex is a dietary supplement that supports cardiovascular and metabolic health.

Dandelion

Dandelion herb and root has been traditionally used for the relief mild digestive disorders.

Devil’s Claw

Devil's Claw root extract has been used to relieve joint stiffness and discomfort and mild digestive complaints.

Echinacea EFLA® 894

Echinacea has been promoted for years as a dietary supplement to help support a healthy immune system in adults.

Ginkgo (Ginkgo Biloba Extract)

Ginkgo biloba extract is used to support the improvement of cognitive function and memory.

Ginseng root extract

Ginseng has been used for several thousand years as an ingredient that promotes health, vitality, and longevity.

Grapefruit

Grapefruit contains citrus flavonoids that are well known for their beneficial effects on metabolic health.

Green Mate

Green Mate extract has traditionally been used as a natural used as a natural medicine for many purposes.

Green Tea

According to Asian tradition, green tea is able to provide relief for anything from headaches, body aches, and pains to constipation and depression.

Guarana

Guarana is a species of climbing plant native to the Amazon that is known as an antioxidant, traditional medicinal, with natural stimulant effects.

Ivy Leaf

Ivy leaf, an active ingredient in herbal medicinal products, is used as an expectorant in case of productive cough.

Lemon Balm

Lemon balm is recommended to temporarily improve tenseness, restlessness and irritability, and as symptomatic treatment of digestive disorders.

Passion Flower

The passion flower plant (passiflora incarnata L.) is has been documented in having the potential to relieve mental stress symptoms and promote sleep.

Pelargonium

Pelargonium is a traditional herbal preparation that has been used in subjects with common cold symptoms and uncomplicated respiratory issues.

Purslane

Purslane is rich in valuable nutrients that has a long tradition of medicinal and culinary use.

Red Vine

Redvine extract is used for its antioxidant properties and positive effects on cardiovascular health.

Rosemary

Rosemary is recommended by traditional medicine to support digestive health.

Sage

Sage is an ingredient known to support digestive health, menstruation-related wellbeing and for its hypoglycemic activity.

Thyme

Thyme has been used in traditional medicine in productive cough associated with colds and is based upon long-standing use.

Valerian

Valerian is known for its calming effects and is found in many herbal sleep and mood targeting products.

AB-Fortis® Microencapsulated Iron

AB-Fortis® microencapsulated iron ingredient allows the fortification of foods with iron without changing the appearance, palatability, or taste.

Grow® Nutrients: Natural Support For Health

CalceoBiotic™

Calceobiotic™ is a new, whole food postbiotic system that delivers nature-like, higher bioavailable calcium.

References: 1. McKinsey & Company article: What is brain health?; 2. 2018 YouGov study, UK; mentalhealth.org.uk; 3. American Psychological Association; Newhope report; 4. mentalhealth.org.uk; 5. Verywell Mind article; 6. Counselling Directory UK; 7. NBJ 2023 Condition report; 8. Ipsos Global Advisor Study 2021; 9. Vitafoods Insights 2022

HOW CAN WE HELP?

We’d love to talk to you about how our microbiome and bioscience expertise can help you develop, manufacture and deliver solutions that enable people at all life stages to live healthier and happier lives.